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Hampshire’s Atkins & Potts expands Aldi Christmas partnership

The Business Magazine article image for: Hampshire’s Atkins & Potts expands Aldi Christmas partnership
21 December 2022

Atkins & Potts, a Hampshire-based artisan sauce producer, has expanded its long-running partnership with supermarket giant Aldi this Christmas.

For the past seven years the family-owned business has been supplying the supermarket’s Specially Selected Christmas range with its seasonal chutneys, including favourites such as its Chipotle Chilli Jam and Fig & Bramley Apple Chutney.

This year, the brand is introducing two more chutneys to the range before Christmas – Red Onion and Jalapeno and Balsamic Plum Chutney.

It has also expanded into pour-over sauces at Aldi, launching six flavours including the classic Peppercorn and Creamy Mushroom.

In part due to its partnership with Aldi, the brand, which was launched by husband and wife Nicola and Robert Young 18 years ago, has continued to grow even through difficult times, investing in new equipment and products and growing its team.

That team, which has now reached 35 employees, will move to a new factory premises in spring of next year, increasing its production capacity and creating space for new test kitchens.

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Nicola Young, Co-founder, and Managing Director at Atkins & Potts, said: “Our partnership with Aldi keeps us busy all year round, with our delicious chutneys always proving incredibly popular. The growing partnership is allowing us to bring even more local staff on board. The new site will also allow us to implement energy efficient measures like a solar roof, heat pumps, LED lighting and other initiatives to help protect our planet.

“We’re constantly innovating with exciting new flavours, textures, and recipes as we grow our core and plant-based ranges and we’ll be ramping up our production capacity when we move into our new factory in 2023. This will hopefully help us to extend our Specially Selected range at Aldi even further in the years to come.”

The new products are now available in Aldi stores across the country at £2.99 for the single jars or £3.69 for the trio giftset.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Atkins & Potts has been a brilliant partner of our Specially Selected range over the past seven years, and we are delighted to be extending our partnership even further this Christmas with their latest products.

“Supporting British businesses is really important to us here at Aldi and it has been so exciting to watch Atkins & Potts flourish over the years and develop into such a strong business. I look forward to seeing what’s next for them!”

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Sam is the Regional Editor of Biz News, responsible for both Hampshire and Dorset.

A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise.

Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.

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