Stroud-based Kitchen Garden Foods hits new heights with airline deal

By Peter Davison

11 September 2023

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James Moinet and James Horwood

Stroud-based food company Kitchen Garden has hit new heights with an easyJet deal for their Wolfys Porridge brand.

easyJet have listed the Wolfys Protein Boosted Porridge pots on all flights.

James Horwood, Director and joint-owner of KG Foods said: “This is a really, really, exciting deal for our Wolfy’s brand – the fact easyJet are now taking our products is a real testament to the quality of the product – it’s fantastic for our small, Stroud-based company.”

easyJet have listed the Wolfys Protein Boosted porridge pots on all flights – with an initial “flight test” currently taking place. easyJet will be the second major airline listing for Wolfy’s in the last 24 months with British Airways also listing the brand in summer 2021.

James added: “We launched Wolfy’s pretty much 10 years ago to the day and since then the brand has seen remarkable growth with listing across GWR trains, Waitrose, Ocado, Coop, hundreds of indie outlets, British Airways and now, easyJet.

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"The pots are currently doing a “test flight” and passengers will be able to enjoy them onboard all easyJet flights really soon. It’s a great opportunity for easyJet too – offering something filling, delicious and quite unique – I’ve no doubt it’ll be really successful for them”

According to their trading statement, easyJet flew over 33million passengers between October ‘22 and March’ 23 and Wolfy’s Protein Boosted porridge will be available on all easyJet flights from November onwards.

By Peter Davison

Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.