Founder of Brighton skincare brand Faace bags triple investment from Dragons

Published by

Daniel Face

Jasmine Wicks-Stephens from Brighton appeared on BBC’s Dragons’ Den last week to pitch her ‘fuss-free’ skincare brand, Faace.

Launched in 2020, Faace offers a range of vegan, ethical products which focus on lifestyle and hormones rather than skin type, with targeted solutions for those facing stress, periods or menopause.

This was Jasmine’s USP as she entered the Den – and it clearly impressed the Dragons, as she walked away with investments from Steven Bartlett, Peter Jones and Touker Suleyman.

Jasmine said: “I applied for the Den knowing what a great platform it would give to my female founded, independent brand.

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“Female entrepreneurs are typically less likely than men to get investment for their ventures, but I was intrigued to see if that stacked up in the Den, where it’s a slightly more predominant male zone too.

“I secretly wanted Deborah Meaden to invest but was thrilled to have the support of all three male Dragons.

“Steven Bartlett, who has built such an impressive following, and Peter Jones and Touker Suleyman, who are so established in business, are a dream team.”

She added that the Den was ‘more intimidating than I’d expected’.

“When you enter that room, with the Dragons that you’ve seen on TV so many times before... while you get a sense they’re rooting for you, it’s also very intense, with them firing off question after question at you.”

Jasmine’s business has so far been driven by a mix of self-funding, angel investments and a successful crowdfund campaign on the online platform Seedrs in 2023.

“It remains to be seen what happens next for Faace”, she added, “but I’m certainly excited to have the backing of Dragons.”

Daniel Face

Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL. Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience. Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.