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Experience Oxfordshire announces new Chair

18 September 2023
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Credit; Experience Oxfordshire

Destination management organisation Experience Oxfordshire has announced the appointment of Stuart Crook as its new Chair.

Stuart has been a member of the Experience Oxfordshire Board since 2016 and has been an active member of the organisation's Finance and Resources Committee during his tenure.

He will take up his new role when Joanna Davidson CBE, the incumbent Chair, steps down this autumn after six years of service.

Stuart is a partner in the Oxfordshire accountancy firm Wellers and has been part of the  wider Oxfordshire business community for over 20 years.

Experience Oxfordshire Chair, Joanna Davidson CBE, said: “Over the past seven years, since he joined the Board of Directors and Trustees, Stuart has served as both an outstanding advocate for the county’s visitor economy and a constant supporter of Experience Oxfordshire. 

''Stuart’s financial insight and experience in helping small and medium sized businesses has been invaluable to the organisation as we worked to support businesses across Oxfordshire during the pandemic and to mitigate against its ongoing impact.

''As Chair, Stuart will be a great asset to the Board as the organisation develops to meet new opportunities and future challenges.”

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Experience Oxfordshire is making this appointment during a successful period for the organisation. The has just been named as an LVEP (Local Visitor Economy Partnership) by national tourist board VisitEngland.

This status essentially means that the firm has been recognised as a high-performing organisation, supporting collaborative working both locally, through its network of partners and those with interest in the visitor economy, and nationally on shared priorities.

Stuart Crook said: “I am honoured to be invited to follow Joanna in this prestigious role, leading an experienced group of talented Board Members and Trustees. Experience Oxfordshire’s work is essential in ensuring Oxfordshire competes effectively, both nationally and internationally, in attracting vital business and leisure visitors to the county.

''Having been involved with the organisation for several years I continue to be impressed with what Experience Oxfordshire delivers for all the various stakeholders in the sector.

''I look forward to continuing to use my skills and experience in strategic development and finance to support Experience Oxfordshire in their efforts to grow the value of the county’s visitor economy and help our venues, experiences and local suppliers thrive.”

Read more - Surrey's discoverIE Group acquire Slovakian 2J Antennas Group in £45m deal


Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.

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