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The Business Magazine May 2024
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Dragon meets gorilla: Steven Bartlett enlists Surrey’s Silverback for rebrand

The Business Magazine article image for: Dragon meets gorilla: Steven Bartlett enlists Surrey’s Silverback for rebrand
20 June 2024

Surrey Hills-based design agency Silverback Studios has just finished up rebranding the website of entrepreneur and Dragons’ Den star Steven Bartlett.

A ‘one-stop shop for all things Steven’, the site needed to provide a hub for visitors to stream the Diary of a CEO podcast, watch Dragons’ Den episodes, browse tour dates and buy merchandise.

Silverback’s design is mobile-first with a Gen Z audience in mind, featuring smooth transitions and animations throughout.

Malcolm Gilbertson, creative director at Silverback, said: “I’m really proud of the work we've done with Steven Bartlett and his team.

“We got the initial brief through a client referral, which is always a huge compliment.

“Our creative work stood out among the other agencies Steven uses, and we gave his visual identity a fresh look and built him a brilliant new website.

“We continue to collaborate with Steven and his team on various projects, and it’s been incredibly rewarding to see the positive impact our work has had on his brand.

“We’re excited to keep growing our relationship and look forward to exploring new opportunities together.”

Steven and the team promised they’d be ‘calling again soon’ for their other talent and portfolio companies – ‘everyone is really happy with the end product’, he added.

Silverback works with all manner of clients, from heritage brands like The Fishmongers’ Company to growth equity investors Freston Ventures.

See the new site at stevenbartlett.com


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Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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