Coventry to drive visitor economy with new DMO
A new destination management organisation (DMO) has brought together its six founding Patrons to help it drive the visitor economy in Coventry and Warwickshire.
Destination Coventry, which officially launched in December 2021, is bringing together private and public sector organisations, in a bid to capitalise on the packed schedule of international events coming to the region this year.
Six founding Patron members from across the private and public sectors have signed up to support the new DMO – with organisations representative of Destination Coventry’s support throughout both Coventry and Warwickshire.
No Ordinary Hospitality Management, Coventry Building Society Arena, Coventry Business Improvement District (BID), Warwickshire County Council, CV Life and Coventry City of Culture Trust are the inaugural Patrons.
The Patron members have pledged to support the DMO in its efforts to raise the profile of Coventry and the wider region to national and international audiences, while also aiding Destination Coventry in focusing its support to the needs of both leisure and tourism businesses in the region through its two brands – ‘Visit Coventry’ and ‘Conference Coventry and Warwickshire’.
The DMO is a collaboration between Coventry City Council and Coventry and Warwickshire Chamber of Commerce.
In 2021 Destination Coventry’s marketing campaigns resulted in more than 1.9 million YouTube views, over 318,000 broadcast TV impressions, 524,552 broadcast radio reach and saw posts reach more than one million social media accounts.
Paul Jones, managing director of Destination Coventry, said: “We’re delighted to be welcoming some of the biggest and most influential organisations in Coventry and Warwickshire as our founding Patron members.
“Our Patrons are perfect examples of what we are working to achieve with Destination Coventry – bringing together organisations from across our region and from different corners of the visitor economy to drive the sector’s future.
“Coventry and Warwickshire is hosting a hugely exciting schedule of major national and international events this year. We will be working with the sector to help it to capitalise on this incredible opportunity, and having our six inaugural Patrons on board will support us in that effort.
“We’ll be working closely with our partners at Coventry City Council and Coventry & Warwickshire Chamber of Commerce to expand our membership over the coming months and continue to mould the services we offer to the needs of businesses in our region.”
