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Camperking launches new van to fill gap in market

13 July 2023
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Warwickshire-based campervan converter Camperking – the UK’s largest converter of Volkswagen Transporter-based campervans – has launched a new vehicle to fill a gap in the market… and a pitch on the campsite.

Camperking's Pursuit has been almost a decade in development and is designed to be a new class of vehicle, benefitting from elements of the Volkswagen Kombi passenger vehicle, a panel van and a full campervan conversion.

It bridges the gap between the VW Transporter Kombi van and the VW Transporter campervan.

Read more: Camping and outdoor leisure experts OLPRO secure £1 million investment

CamperKing’s managing director, Spencer Grey, said: “We’re launching Pursuit today to fill a gap in the market, by catering to the adventurous and free-spirited who need a flexible vehicle that will accompany them through all their daily needs, providing a large load space, numerous passenger-carrying options, off-grid capability and much more.

“We’ve designed Pursuit to help its users be independent, to give them freedom from hook-ups and the restrictions of everyday camping, to give them the choice of using it for work one day and a weekend adventure the next.

“We think its versatility combined with our rigorous attention to detail will give Pursuit a wide appeal, and we look forward to seeing would-be owners at our showroom and dealerships around the country to tell them more about it.”

Based on the Transporter T6.1 base vehicle, Pursuit is offered in both a two-berth (Pursuit 2) and four-berth layout (Pursuit 4), each available on a short- or long wheelbase.

Pursuit is equipped with a bespoke rail-floor system, featuring four floor-bonded rails compatible with a range of accessories and equipment. A full-width folding rear three-seater bed, manufactured by Mobiframe, is included with the conversion, as is a 60-litre underslung fresh-water tank, high-pressure shower attachment and three 20Ah lithium leisure batteries.

The setup includes CamperKing’s UK-made power management system, curtains throughout, and a choice of upholstery finishes.

By pulling the three-seater bed forward on the rails, a huge storage area is created at the back of the vehicle. This area can be used to carry bikes, paddleboards, camping gear, fishing tackle, toolboxes, building supplies - the list is almost endless.

Pursuit 2 is designed without a pop-top roof. Instead the vehicle can be fitted with an optional roof rack system featuring a range of equipment from leading overland camping kit manufacturer, Front Runner, which is part of the Dometic Group. The items include jerry cans, water containers, storage boxes, and carriers for adventure kit such as paddleboards and bikes.

Meanwhile, Pursuit 4 has a CamperKing pop-top roof, featuring a comfortable mattress providing two additional berths, for those who plan to camp with family. The roof can be fitted with optional 60W solar panels that provide exceptional power provision when out and about, as well as a half-roof rack also supplied by Front Runner.

Both models can be further customised, with options such as rear-mounted bike racks, tow bars, sidebars and hydro-dipped exterior features including wing mirrors and door handles.

Inside, Pursuit does not have the furniture kit and cooking facilities you would expect in a typical CamperKing campervan.

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Instead the leisure system is hidden behind an interior panel, meaning internal space is maximised, and accessories compatible with the rail system, such as jump seats and modular cooking or washing pods, can be moved in and out of the vehicle as required.

Pursuit is designed to fit around a busy lifestyle, providing a spacious passenger vehicle for weekdays or a utility vehicle for work purposes, while transforming into the ultimate leisure vehicle at weekends.

Pricing will start from around £48,000 for both models.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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