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Bristol-based local experience company Yuup generates £3 million in income for local businesses

22 November 2023
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The Business Magazine article image for: Bristol-based local experience company Yuup generates £3 million in income for local businesses
Dominic Mills

Bristol-based local experience company Yuup has delivered £3 million income for local independent businesses in less than three years on its mission to help local communities thrive.

Since its launch in Bristol in April 2021 and expansion into the West Midlands in 2022, Yuup has grown into a vibrant community of over 500 experience hosts.

At the heart of Yuup's mission is the dedication to championing indie businesses and empowering local communities.

Celestial and Yuup join forces to bring drone show to Wolverhampton and Bristol

From bread-making workshops to foraging adventures, Yuup provides an opportunity for individuals to experience the best their city has to offer while supporting the local community.

It's not merely about creating memorable experiences, says the firm, but about building connections and fostering a sense of community.

This November, the total income earned by hosts on the Yuup platform since its launch in 2021, surpassed £3 million.

For some hosts, Yuup experiences serve as their primary source of income, while for others it provides an extra stream of revenue.

Yuup encourages creativity and diversity, ensuring that the community thrives while fostering connections with the offerings available.

The success of Yuup is leading to much larger events, which are all organised with social impact at their core.

Yuup collaborated with Bristol Cathedral on spectacular light shows in 2022 and 2023. Now, the experience company is gearing up to host their most significant experience yet – Evolution, an epic drone-light show.

In partnership with Celestial, the creators of various mesmerising drone light shows, Yuup is set to bring a brand-new type of entertainment to the UK. The event, scheduled for this December, is expected to captivate over 50,000 people.

The event not only introduces a groundbreaking entertainment experience to the UK, but as the Yuup community surpasses 100,000 people across the West Country and West Midlands, the wider Yuup host community will directly benefit.

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Dominic Mills (pictured), founder, and CEO of Yuup, said: "Evolution marks a significant milestone in our journey. With a growing community of over 500 hosts, this event serves as a catalyst to bring a fresh, unparalleled experience to the UK.

"We hope to not only introduce a novel form of entertainment but also encourage more customers and hosts to join our community.

"Yuup is all about connecting people and making a positive change, and the more people in our community, the greater impact we can achieve."


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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