Weird Fish ‘splashes out’ on new gear for Lido lifeguards

By Nicky Godding

14 June 2018

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Weird Fish ‘splashes out’ on new gear for the lifeguards at Sandford Parks Lido

Cheltenham-based clothing brand Weird Fish has kitted out Sandford Parks Lido lifeguards in Cheltenham for a third year running.

Weird Fish is helping to provide the 55 staff uniforms that include dual branded polo shirts and sweatshirts in the traditional distinctive red and yellow lifesaving colours.

As part of its support, Weird Fish is supporting the events programme, providing prizes for the Cheltenham Triathlon, Mira Showers Triathlon, Devil’s 2k swim, Pied Piper Junior Aquathon and GE Aviation Aquathon. The Pied Piper Junior Aquathon takes place on Saturday June 30, designed for children aged 8 to 16. It comprises a swim in the heated main pool of the Lido followed by a run around Sandford Park. The Cheltenham Triathlon takes place on Sunday September 9, consisting of 10 lengths in the Lido’s 50-metre outdoor swimming pool, followed by a 13km cycle ride in the picturesque Cotswold Hills and then a 2.5km run.

Dan Marsland, Marketing Manager at Weird Fish, said: “We have a great working relationship with Sandford Parks Lido and we’re really pleased to be working with them for a third year running. The Lido is a haven for thousands of people every year.”

Sandford Parks Lido, operated by the charitable trust Sandford Lido Limited, is one of the largest outdoor swimming pools in the UK. The leisure facility is located in the landscaped gardens of Cheltenham.

Cathryn Fry, Marketing Manager at Sandford Parks Lido, said: “As a charitable, not for profit organisation we depend heavily on the support of local businesses and we wish to extend our thanks to Weird Fish for its continued support.

“The uniforms are perfect for keeping warm and dry and we are very grateful to be able to provide our large lifeguard team with such distinguishable clothing.”

Weird Fish boasts 15 branded stores across the country and nationwide stockists.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.