Malvern boss to go the distance across Europe for armed forces charity

By Nicky Godding

7 January 2020

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A Malvern-based businessman will be driving from the UK through Germany, the Czech Republic, Slovakia, Hungary, Austria, Italy, Switzerland and back through France via Paris to the UK, to help raise £100,000 for SSAFA, the UK's armed forces charity.

Jim Collins is Managing Director of Malvern-based Collins Aerospace which is also is the headline sponsor for the final Rally for Heroes 2020, takes place between 5th -14th of August 2020.

Rally for Heroes 2020 ‘The Final Run’ starts in August 2020. Fundraising for this unique event is already in full swing and ‘The Final Run’, headline sponsored by Collins Aerospace, will see more than 50 cars drive across Europe through 10 countries in 10 days to raise the hoped-for £100,000.

SSAFA believes that the commitment of the UK's forces, and their families, deserves lifelong support. It provides practical, emotional and financial support to anyone who is serving or has ever served in Royal Navy, British Army or Royal Air Force, and their families. Whenever our Forces need them, SSAFA will do whatever they can to help. They’ve been doing that since 1885, through two World Wars and through every conflict since. But SSAFA can only do that with the help of people who support them.

Every five miles of the Rally represents the life of a serviceman or woman who has fallen in combat since the start of the Afghanistan conflict. This is especially important for SSAFA, as they provide specialist support to hundreds of bereaved and injured service families affected by recent conflicts, including Afghanistan.

With every competitor covering a minimum distance of 2,280 miles in recognition of the 456 lives lost, they will drive through Europe stopping at Cologne, Prague, Bratislava, Budapest, Salzburg, Bolzano, Chur, Chamonix and finally Paris.

Jim Pawson, Collins Aerospace' Managing Director and his wife, will be driving his Collins-sponsored car in this year’s SSAFA Rally For Heroes event and, like all the drivers, is committed to raising money for SSAFA. All drivers pay for all the event’s costs themselves, meaning every penny they raise goes to help the charity. If you would like to sponsor this fantastic cause, his SSAFA fundraising page is

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.