Sustainability

Good Energy first supplier awarded 'Gold' in Uswitch new green tariff accreditation scheme

Published by
Nicky Godding

Good Energy Group, the Chippenham-based 100 per cent renewable electricity supplier and energy services provider, has been named as the first and only energy supplier to date awarded 'Gold' in USwitch's green tariff accreditation scheme.

Uswitchs' independent panel judged Good Energy's electricity and gas tariffs to be 'market leading in their environmental credentials'.

Good Energy, the UK's first 100 per cent renewable electricity company, is now the first to be awarded the highest standard on a ground-breaking new green accreditation scheme for energy tariffs. The 'first of its kind' scheme from a comparison and switching site categorises green energy tariffs into Bronze, Silver and Gold, with Good Energy the only supplier awarded Gold.

The Uswitch Green Accreditation aims to provide transparency to customers looking to switch to a green tariff. Research from the comparison service found that whilst a third of households are now on a 'green' tariff, more than half (52 per cent) of UK consumers are confused about what makes up the many 'green' deals on the market.

Criteria verified by an independent panel of experts require Gold standard tariffs to be backed with 100% renewable electricity purchased from renewable generators direct, and 10 per cent of green gas. Good Energy, which is also rated 'excellent' on customer service reviews site Trustpilot, was awarded the standard for all tariffs it submitted.

There are more than 6 million domestic energy customers who switch supplier every year, the majority via switching and comparison sites, of which Uswitch is the most popular. The site receives over 5 million visits per month.

Juliet Davenport, Founder and Chief Executive Officer of Good Energy, said: "This is a watershed moment for transparency around green tariffs. For years now energy suppliers have been able to mis-label green tariffs to customers who are trying to do the right thing in choosing green. We have continued to invest in our domestic business and are seeing record levels of customer service. This accreditation makes it clear for customers on how to switch to a truly green energy provider.

"The UK cannot achieve net zero without bringing everyone along. To build a greener future together, we have to give people the facts about the renewable choices they are making. It's brilliant to see Uswitch take action and do it in the right way by asking independent experts. We hope to see other comparison and switch services follow suit".

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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