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Bromwich Hardy scores with Coventry Alvis football club sponsorship

18 August 2022
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Commercial property agency Bromwich Hardy has stepped in to make sure a football club is dressed to impress for the new season.

The agency – which regularly features in league tables of the most successful firms around the country – has struck a sponsorship deal with the Coventry Alvis club.

Founding partner Tom Bromwich said the firm had agreed to sponsor the club tracksuits and leisurewear for the new season as part of its work to help a range of community and sporting organisations.

“We are delighted to be able to form a new partnership with Coventry Alvis and look forward to them enjoying a hugely successful season on the pitch.

“It’s never been more important that grass roots football has the resources to thrive and that a new generation of players has the chance to enjoy all the benefits that playing competitive sport brings.

“Clubs such as Coventry Alvis play a huge role in their communities promoting the importance of sport and we are delighted to be working with them.”

Alvis assistant manager Mark Edwards thanked Bromwich Hardy for their support.

“Sponsorship deals such as this play a vital part in ensuring clubs such as ours can thrive and we are very grateful to Tom and Bromwich Hardy for their backing. We look forward to repaying their support on the pitch this season.”

Coventry Alvis – known as the Tankmen – play in Midland League Division Two at the Alvis Sports and Social Club in the city. The club was formed in 1928 as the works team of the Alvis car and engineering company.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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