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The Business Magazine July 2024
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Award winning podcast Success Is In The Mind partners with Virgin Atlantic

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The Podcasting CEO... Award winning podcast Success Is In The Mind has really taken off!

In October 2022 it was announced that the podcast, hosted by serial entrepreneur Oliver Bruce and produced by his company PinPoint Media, would be partnering with Virgin Atlantic to provide the show's top 10 episodes to passengers flying with Virgin.

With this partnership opening up a potential audience of 5 million listeners through Virgin Atlantic’s ‘Vera’, Success Is In The Mind has gone from strength to strength since launching in 2021.

Initially self-funded by Oliver’s business, the podcast has reached the top 50 in the UK with the growth and success of the podcast being put down to the consistent high-quality production, the calibre of guests and the genuine passion from those involved in the show. It has gone on to win the Campaign PR & Publishing Award for Best Business Podcast and has been reported to generate revenues of six figures through sponsorship deals and speaking events.

This new partnership deal with Virgin Atlantic is set to last a minimum of 6 months and will likely open the podcast up to a whole new global audience.

Oliver – StudioFounder, CEO and podcast host Oliver Bruce said: “I started the podcast because during tough times, which we all go through, I wanted to see how other founder entrepreneurs dealt with issues and barriers first-hand. It just so happens I wasn’t the only person that was interested in this.”

The self-proclaimed ‘Podcasting CEO’ has had such guests on the show as the founder of WPP Sir Martin Sorrell, ad man Johnny Hornby, co-founder of Huboo Martin Bysh, Octopus Energy CEO and founder Greg Jackson as well as founders from the likes of THIS, Ecologi, Thursday Dating, HERA and Tenzing Drinks.

Launched by Oliver through a want to reveal the pains, barriers and less glamorous side to founding a business, Success Is In The Mind has since gone on to win industry awards with the Campaign Publishing judges saying "This podcast has identified a niche in the market and sets out to inspire the next generation of entrepreneurs honestly and ethically"

Told through relatable stories of others, Oliver sits down with founders, entrepreneurs and notable individuals from across the globe who have, like him, overcome barriers both mentally and physically to become the people behind the brand, organisation or self they are today!

But what actually is success? Well, we hope you take some solace and learn a thing or two from the unspoken reality and subjectivity of that word, ‘success’...

Available on all podcasting platforms.

To find out more visit

Success Is In The Mind is produced by PinPoint Media and Sponsored by Capsule Cover 

To find out more about PinPoint Media visit

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