Westcoast celebrating after sealing major video conferencing supply deal

Published by

Giles Gwinnett

Picture contributed

Reading-based tech supplier Westcoast has become the official UK distributor for Texas-based video conferencing firm Boom Collaboration.

"Boom Collaboration might be a relatively new conferencing name but the company has quickly built an impressive reputation and a very comprehensive product portfolio, which covers everything from personal workspaces to huddle rooms and large boardrooms," said Westcoast's business manager Sam Armstrong.

"There’s lots of innovation too such as intelligent video bars, expandable wireless audio and even a user friendly multi-camera controller to facilitate live events.

"Boom Collaboration can offer our resellers something different and it is a very welcome addition to our high calibre UC collaboration division across the UK and also France and Germany. We are confident this new partnership will be a big success," he added.

Westcoast will supply the complete Boom Collaboration range, which already operates in 30 countries with plans to extend to 20 more, with 4K PTZ conferencing cameras, video bars, personal devices and audio speakers to more than 5,000 active trade resellers across the country and beyond.

Boom Collaboration was established in 2020 by founders Fredrik Hörnkvist and Holli Hulett, in a bid to disrupt the sector and stand out from the crowd.

Hulett said: "We are young and fresh with new ideas, backed by years of personal experience that already makes us experts in this field. We are not afraid to stand out, be bold, brave and loud and do things a little differently. A disrupter to take on the field.

"It’s about offering the highest levels of support to resellers through the distribution channel and going the extra mile with Westcoast. We don’t want to just stay in the middle lane."

Theale-headquartered Westcoast Ltd was founded in 1983 and is a leading IT distributor with a product portfolio spanning the whole computing spectrum ranging from desktop PC and notebook products through to software, high end server solutions, network products.

The group sells to resellers, retailers and dealers in the UK and Ireland providing creative credit, marketing and logistics services to more than 5,000 customers.

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Giles Gwinnett

Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.