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The Business Magazine July 2024
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Warwickshire's Purity Brewing sold to private equity firm

The Business Magazine article image for: Warwickshire's Purity Brewing sold to private equity firm
3 January 2024

Private equity company Breal Group has bought Purity Brewing Co, adding the Warwickshire brewery to its growth stable of breweries, including Black Sheep Brewing, Brew By Numbers and Brick Brewery, all of which were acquired by Breal in 2023.

It is reported that Purity ran into financial difficulty amid rising operational and raw material costs.

Breal said Purity had been a target since early 2023.

It added that the deal “further strengthens our growing portfolio of investments in the brewing and hospitality sectors, and underlines our commitment to the industry as a whole”.

Purity Brewing's managing director, John Hunt, said: “We’re very much looking forward to continuing to brew our much-loved, award-winning beers and delighting drinkers in the Midlands, London and beyond,” he added.

Purity, which brews beers including Mad Goose IPA, Longhorn IPA and Lawless Lager, was established in 2005 by Paul Halsey and Jim Minkin. It brews on a farm-based facility in Warwickshire and also operates a taproom and kitchen in central Birmingham. 

In 2018, Purity secured a £7.5 million investment from the UK's Business Growth Fund BGF to support its organic growth strategy.. 

Founded in 2005 by Paul Halsey and Jim Minkin to brew “great beers with a conscience”, Purity makes high quality beers from its brewery in Great Alne, Warwickshire. 


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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