Trowbridge-based Platinum Motor Group buys Pebley Beach business
Platinum Motor Group has bought the long-established Pebbly Beach motor group for an undisclosed sum.
The company has purchased its Pebbly Beach Hyundai in Swindon and Pebbly Beach Hyundai and Suzuki in Swindon and Cirencester.
Jeremy Cuff, Managing Director of the Platinum Motor Group said, “Our initial contact with Pebley Beach started just over a year ago, when owner and Managing Director Dominic Threlfall was considering his future and retirement. He approached us and asked as to whether we’d be interested in expanding our Hyundai representation. Our interest in doing so then led to a more specific discussion with Dom and the team at Hyundai UK who were both supportive of the change of ownership. We therefore pursued the opportunity presented to us, which has subsequently led to our acquisition of the business.”
“The Pebley Beach business is long established in Swindon, which under Dom’s leadership and the good work of his dealership team members, have created and maintained a business that is highly respected locally and within Hyundai UK, serving a great many customers and renowned for providing excellent service and customer care. With Dom’s decision to retire, it is now our task to ensure that the good work and reputation of the business is maintained into the future.”
“On behalf of the entire Platinum Motor Group, I’d also like to take this opportunity to welcome all the Pebley Beach dealership Team Members into the Platinum Motor Group, and we look forward to working with everyone going forwards.”
Retiring owner and Managing Director Dominic Threlfall said, "As always, when deciding to leave an industry, it's tinged with a mixture of happiness and sadness. But the time is right to move on. In the Platinum Motor Group ownership and their respective team, I found the same core values and a lot of synergies. Consequently, I feel very confident in the future for the team members and customers. I leave the business in very capable hands to take it to the next level."
Platinum Motor Group was founded by former Managing Director Rodney Cuff in Frome, and has steadily expanded, establishing itself as one of the leading players in the southwest.
