Surrey's Silent Pool Distillers acquired by spirit giant William Grant & Sons

By Stephen Emerson

15 September 2023

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Silent Pool has been acquired by William Grant

William Grant & Sons has announced the full acquisition of premium gin producer Silent Pool Distillers.

Founded in 2014 by Ian McCulloch and James Shelbourne, Guildford-based Silent Pool Distillers has grown to become the producer of one of the best-selling ultra-premium gins in the UK.

Family-owned William Grant & Sons, headquarted near Glasgow, is one of the world's largest whisky producers and counts Glenfiddich amongst its brands while also owning Hendrick's Gin.

Managing Director, Silent Pool Distillers said, “Over the past nine years we have built a distillery that creates a unique product that represents the stunning Surrey Hills location where it is made. There’s a line on the bottle of Silent Pool Gin that reads ‘Intricately Realised’– it is a gin which has been realised at every stage with precision, knowledge and exceptional care."

“Today the brand is one of the leading gins in the UK and is exported to over 30 countries around the world. With William Grant & Sons’ global reach and brand-building expertise, there is no better partner to help drive the next chapter of Silent Pool Gin’s history.”

Production will remain at Silent Pool Distillers, while William Grant & Sons will act as Silent Pool Gin’s global supply chain and distribution partner, helping to expand the brand’s presence across Europe, North America and Asia-Pacific.

The acquisition adds a complementary brand to William Grant & Sons’ portfolio, helping with the expansion of its gin portfolio.

A spokesperson for William Grant & Sons adds, “Silent Pool Distillers is well known for its handcrafted spirit that easily complements a range of tonics and cocktails. We are delighted to welcome this brand to our portfolio and look forward to helping deliver the magic of Silent Pool Gin to discerning drinkers around the world.”

By Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset.

Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users.

He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.