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Salary freezes and restructures rife amongst South West mid-market - Grant Thornton

13 September 2023
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Jonathan Riley

Rising interest rates and high costs have pushed many South West businesses to review their spending, freeze pay increases, and restructure their operations in a bid to manage their finances according to Grant Thornton UK LLP’sBusiness Outlook Tracker.

The survey of mid-sized businesses in the region found that 68 per cent have already frozen salary increases, with a further 22 per cent planning to do so. Over half (60 per cent) have also frozen workforce bonuses.

The research discovered that spending on people costs has been reined in across most areas, with 52 per cent also having reduced their headcount and many businesses freezing recruitment (64 per cent).

Read more: Warwickshire firms show resilience in Grant Thornton regional economic study

As well as tightening costs for people, many businesses in the South West have had to make changes to their operations in a bid to manage costs.

Almost all (94 per cent) have either already restructured their operations or have plans to do so.

The research shows that spending is being closely monitored within the market, with over a third (48 per cent) having reviewed their non-essential spending and a further 44 per cent planning to do so.

South West businesses are looking for solutions in a bid to improve performance amid a tightening of spending. Over half (56 per cent) have invested in productivity, efficiency and automation and a further 38 per cent have plans to explore options in this area.

Richard Lewis, restructuring director at Grant Thornton UK LLP, said: “While inflation is, slowly, starting to fall, it’s clear that firms are remaining prudent and closely monitoring their spend across all areas from wages to recruitment and operations.

"Ensuring they keep a close eye on their financing position and rein in unnecessary spending where possible will help many to remain in a robust position despite the cost pressures they may be facing.

“We have also seen an increase in optimism about business’ future revenue growth expectations, which suggests that many are confident that the actions they’re taking now, or have planned, are sufficient to work through this period.

"Particularly as we have seen slight real wage growth for the first time in over a year which, when combined with the fall in energy costs and usage over the summer, means that consumers will have more disposable income to spend.”

Over half (56 per cent) of the South West businesses surveyed anticipate that they will need to raise additional funds over the next year. Of these, 79 per cent say that the current terms agreed with their lender are under pressure, whilst a quarter of all respondents said that accessing finance has become more challenging over the last 12 months.

Consequently, an increasing number of mid-market borrowers find themselves in need of further capital but unable to achieve the necessary funding or terms with their existing bank lenders.

Instruments such as Sustainability Linked Loans (SLL), which offer more favourable terms tied to performance against agreed ESG goals, are increasingly popular with the South West mid-market. 86 per cent of respondents already have an SLL in place.

Jonathan Riley (pictured), practice leader for Grant Thornton UK LLP in the South West, said: “A combination of economic pressures, including increasing borrowing costs, high interest rates, wage inflation and more means that the high street banks are finding it difficult to lend to mid-sized businesses.

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"This is particularly true for companies in sectors that are more challenged including manufacturing, hospitality, retail, construction and real estate. This poses a problem for businesses that need to extend their existing borrowing arrangements or raise new capital when they no longer fit what their traditional lenders are looking for.

“However, the business finance market is undergoing constant evolution with a wide range of lenders, including challenger banks, asset-based lenders and private lenders, now actively looking to help businesses which the high street banks no longer feel able to support.

"This creates all important options to access capital for mid-sized organisations in the South West and much needed flexibility when it is most needed."


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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