Reading: Boyes Turner wins branding award
The much talked about Free Range Lawyers recruitment campaign which Boyes Turner launched in 2008 won Best Branding Campaign at The Lawyer magazine's HR awards ceremony, held at the Grosvenor Hotel in London.
The campaign which was developed in-house jointly by the firm's HR and Marketing teams has run over the past nine months and features many of the firm's people.
The criteria on which the judges based their decision included the reach of the campaign, communication of brand values and the creativity used to ensure maximum impact and effectiveness. The judges felt that the campaign made the firm "clear winners" and "head and shoulders" above the other two firms short-listed this year - Lovells and Linklaters.
Chief executive Andrew Chalkley said: "This is fantastic news. To stand out against magic circle and national heavyweight firms such as Linklaters and Lovells, especially in such a competitive national category is a great achievement. The campaign has made a real impact in the market and seen tremendous success both in terms of recruiting excellent people, and raising our profile on a national level."
