ProCook sales continue to fall amid ‘difficult’ trading conditions
Gloucestershire-based kitchenware brand ProCook has reported a drop in revenue amid “difficult trading conditions” during the first half of the year.
The firm, which has more than 50 stores across the UK, recorded sales of £26.3 million, down by around four per cent on the first six months of its previous financial year.
The firm told investors that a “strong” summer sale performance during July and August was “aided by considerably more favourable weather” with total revenue of £15.7 million generated in the second quarter.
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Trading in September and into early October has been “markedly softer”, with lower footfall and traffic, said the firm.
The retailer added that it typically generates around 60 per cent of full-year sales in the second half of the financial year, and was “well prepared” for its peak trading period.
Lee Tappenden, who was appointed as CEO in July, said: "My first few weeks with ProCook have reinforced my appreciation of our unique customer proposition, product quality and service excellence across our business.
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'I am highly excited by the many opportunities we have to further develop our proposition and business in the next chapter ahead of us.
"Trading conditions remain challenging, and we continue to operate in an uncertain consumer and macroeconomic environment. We are focussed on delivering even greater value for our customers throughout the important peak trading period and beyond."
