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Cheltenham and Exeter leisure marketing company on acquisition trail

12 May 2023
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Destination has acquired Flamingo Marketing as part of an ambitious growth plan to further expand in the leisure and tourism sector.

With offices in Exeter, Cheltenham and London, Destination is a market leader in providing managed marketing solutions and services for destinations and brands across the UK.

The acquisition of Flamingo Marketing significantly strengthens Destination’s PR operations and provides additional services for both existing and new clients.

“We’re delighted to have welcomed Flamingo into the Destination family and are excited to be expanding our brand with the addition of some highly experienced and hugely creative new personnel,” said Destination CEO Matt Baker.

As part of the acquisition, Destination has opened a new PR office in Newquay, where Flamingo Marketing was based.

Flamingo Marketing’s founder Nikki Smith, said: “After 14 years of building Flamingo Marketing into a leading PR and marketing specialist for visitor attractions, this is an exciting growth opportunity to build on our extensive industry experience and take it to the next level."


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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