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Business confidence rises sharply in West Midlands

The Business Magazine article image for: Business confidence rises sharply in West Midlands
21 January 2024

Business confidence in the West Midlands rose 23 points during January to 56 per cent, according to the latest Business Barometer from Lloyds Bank Commercial Banking. 

Companies in the region reported higher confidence in their own business prospects month-on-month, up 33 points at 67 per cent. When taken alongside their optimism in the economy, up 12 points to 45%, this gives a headline confidence reading of 56 per cent (33 per cent in December). 

West Midlands businesses identified their top target areas for growth in the next six months as evolving their offering, entering new markets and investing in their team.

A net balance of 31 per cent of businesses in the region also expect to increase staff levels over the next year, up two points on last month. 

The Business Barometer, which surveys 1,200 businesses monthly, provides early signals about UK economic trends both regionally and nationwide. 

National picture

Overall, UK business confidence rose nine points in January to 44 per cent – its highest level since February 2022 and its strongest start to a year since 2016. Firms’ outlook on the overall UK economy rose ten points from 27 per cent to 37 per cent, while businesses’ optimism in their own trading prospects also climbed three points month-on-month to 51 per cent.  

Companies’ hiring intentions increased marginally, with 33 per cent of firms intending to increase staff levels over the next 12 months, up four points on the month before. 

London and the North East were the joint most confident parts of the UK in January – each posting a headline confidence of 62 per cent – followed by the West Midlands and Yorkshire & the Humber (44 per cent).  

The East of England (38 per cent in January vs. 45 per cent December) and Northern Ireland (29 per cent vs. 36 per cent) were the only two regions to reporting declining levels of confidence. The majority of the data was collected before the December ONS inflation data was announced on January 17th.  

Three of the four sectors tracked in the Barometer reported rises in confidence. The most significant increase was in services which accelerated 15 points to 45%, up from December’s 16 point drop. Manufacturing confidence also increased to 49%, while construction rose eight points to a 10-month high of 45%. There was a more mixed picture in retail however, dipping three points to 41% with anecdotal evidence of weaker footfall and sales in December as shoppers hit the streets earlier than usual in November. Nevertheless, some companies still reported stronger sales over the festive period.

Dave Atkinson, regional director for the West Midlands at Lloyds Bank Commercial Banking, said:

“Such an optimistic start to 2024 is a strong indication that West Midlands businesses are primed to take advantage of new growth opportunities in the year ahead. 

“The announcement of three Growth Zones across the region, which are expected to give councils £1.7bn to spend on regeneration and potentially create 60,000 new jobs, should give businesses in these areas the confidence to follow through on their plans to invest in their offerings and people. 

“While we can’t predict how the year will pan out, we be there to support businesses as they position themselves to thrive throughout the year.”

Hann-Ju Ho, Senior Economist, Lloyds Bank Commercial Banking, said:

“Businesses are feeling more confident following the cautious end to 2023, with this being the strongest start to a year since January 2016. The reduction in inflation, albeit with the recent uptick, and the belief that interest rates may have peaked is likely driving the rise in confidence among firms. 

“With ongoing geopolitical issues and a general election on the horizon, businesses will have factored these into their risk radars and will be working to prepare for any potential impacts on their trading prospects. 

“Also, half of all companies say they’re planning to increase headcount in the coming year. Despite that and the changes to minimum wage that will come into force in April, expectations for staff pay fell back following last month’s increase”.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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