The Business Magazine - B2B Business News - Site Logo
The Business Magazine - B2B Business News - Site Logo
The Business Magazine July 2024
Read now

Pursuing sustainable solutions for success

Solar Panels
Sponsored Content
Sponsored by

The ‘pursuit of better’ has been key to one of Gloucestershire’s largest exporters, driving its success and world leading status. And it’s this mission that encapsulates the businesses’ sustainability focus too.

Prima Dental Group has already made significant impacts on improving its sustainable performance, from reducing landfill disposal to zero, and improving its energy consumption through renewable energy sources, but is striving to do more.


Founded some 150 years ago, Prima designs and engineers precision dental instruments and products for the growing healthcare and cosmetic markets around the world. It has become the world’s largest dental bur (drill) manufacturers.

Over the years the company has focussed on innovation, recognised in the last decade with two Queen’s Awards, alongside a SMART grant award from Innovate UK to develop a game changing new dental product. Today, this forward-looking approach still rings true and is refl ected in the company’s mission to improve its sustainability.


Prima takes its impact on the environment seriously, working to identify and improve in all areas of its operations. This is no mean feat when you take into account that the business exports to more than 90 countries, with two joint ventures (in Brazil and Hong Kong) and two subsidiaries (in China and India).

Commitment to improving its energy management system is evidenced through the company’s ISO 14001 accreditation – the global standard for environmental management. While the organisation’s ISO 50001 certifi cation highlights the work being done to optimise energy efficiency – with a robust framework in place to ensure continual improvement in this area.


The company’s main production facilities and head offices are based on the Waterwells Business Park in Quedgeley. Here, a number of sustainable strategies have been put in place, with the most recent being the installation of solar panels, completed at the start of this year. This investment will reduce carbon dioxide emissions by 90 tonnes per year and by 2,270 tonnes over the lifespan of the panels.

Solar Panels

Intelligent lighting, along with maximum insulation and air source heat pumps offer sustainable energy solutions for the site. While impact on local neighbours, in terms of noise pollution from the air source heat pumps, is monitored to ensure minimum disruption. The business has also made adaptations to its compressed air system, reducing energy and saving some £68k a year.


Prima’s environmental policy shapes its practices, with detailed recycling and waste management initiatives. This includes the recycling of by-products from its manufacturing process. Recycling initiatives are also included in all product packaging, brochures and company publications which all use recycled paper. End-user packaging, where possible, is also recyclable.

World Environmental Day
World Environmental Day

To help reduce its carbon footprint, Prima has introduced several measures. Global travel has been significantly reduced thanks to the introduction of localised sales teams, alongside an increased use of technology for virtual meetings.

The team coordinates and shifts its UK working hours to suit diff erent time zones so that employees can build effective one-to-one relationships without unnecessary travel. And, when it comes to sourcing suppliers the business retains local services, where possible.


Never one to sit on its laurels, Prima is committed in its journey to improve its impact on the planet and has set sustainable targets to ensure they are attained.

A dedicated team is closely monitoring and evaluating the organisation’s performance, measuring against benchmarks, consistent in the pursuit of better, and in a better future for all.

To find out more visit the website


Latest deal ticket

All deals


All events

Related news

Group Titles

Dorset BIZ NewsHampshire BIZ News