Avon Group's car division celebrating after audit from luxury brand Bentley

Published by

Giles Gwinnett

The high standards of manufacturing quality at AER Stafford helped secure the Bentley Motors accreditation - picture contributed

AER Stafford Ltd, the automotive division of Avon Group, is celebrating after completing a successful audit from luxury car maker Bentley Motors, which the former supplies.

The company, based in the West Midlands, has invested heavily in new manufacturing equipment, quality monitoring procedures and staff training in a bid to satisfy the demanding standards set by Bentley.

READ MORE: Bristol-based Avon Group invests in new skills and equipment

It means AER Stafford can now win contracts from Bentley but potentially to other major OEMs in the Volkswagen Group, of which Bentley are a member.

Charles Bamford, the managing director of AER Stafford Ltd, said: "This is an absolute game changer for our business.

"Whilst we already work with many leading automotive OEMs, to be an approved supplier to Bentley and to the wider VW group is a huge endorsement of our commitment to the highest manufacturing standards and quality of service.

"We are also really excited to be working with Bentley to support them in their mission to become the most sustainable luxury automotive brand in the world."

Avon Group is a Bristol-based engineering and materials firm, which has manufacturing sites all around the UK.

It works with many high performance vehicle manufacturers to develop and manufacture a range of components that reduce noise, heat and weight in vehicles.

Products enable manufacturers to improve fuel efficiency, increase electric range and vehicle comfort as well as meeting increasingly demanding environmental standards.

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Giles Gwinnett

Giles Gwinnett is a writer at The Business Magazine. He has been a journalist for more than 20 years and covered a vast array of topics at a range of media settings - in print and online. After his NCTJ newspaper training, he became a reporter in Hampshire before moving to a news agency in Gloucestershire. In recent years, he has been covering the financial markets along with company news for an investor-focused web portal. His many interests include politics, energy and the environment. He lives in Dorset.