Business News

Worcestershire Beer from waste hop leaves toasts asparagus season

Published by
Nicky Godding

This is a great Friday story! A beer made from Worcestershire hop leaves which would otherwise go to waste will be used to toast the first-cut round of Vale of Evesham asparagus, marking the start of the two-month asparagus season this Friday, Saint George's Day.

Described as the wine-lovers beer, binary is much lighter than most beers with a clean prosecco-like profile with hints of tropical fruit. Unlike beers made from hop cones, binary is made from hop leaves. They are not just any old hop leaves either as they are sourced from one of just two organic hop farms in the UK.

Gus the Asparagus Man, Jemima the Asparamancer, Saint George and the Asparafairy will all be on hand at the National Trust's only pub, The Fleece Inn, Bretforton, nestling in the heart of the Vale of Evesham. The first-cut round of asparagus will be blessed, and a binary toast given before the asparagus posse head for the Worcestershire Royal to handover nearly 1000 spears of asparagus to NHS staff.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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