Warwickshire sports equipment Perform Better slashes import costs with currency partnership

A Warwickshire company that supplies high-end sports equipment to elite clubs and organisations has struck a partnership to reduce its import costs.

Perform Better, which is based in Southam and turns over around £5million per year, works with nearly every Premier League football club, the FA, English rugby and a whole host of other teams and organisations.

The company’s equipment ranges from testing systems through to recovery products, as well as strength and conditioning and CV exercise bikes and treadmills.

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Perform Better imports significant amounts of product that it assembles on site, as well as ready-made equipment, and costs have been rising over recent years.

The company has partnered with RationalFX, an FCA-authorised international money- transfer service provider.

RationalFX has been supporting the company since November of last year and saved the firm in excess of £1,000 in the first four months of working together by helping to reduce the exchange rate on its import expenditure.

Steve Edwards, of Perform Better, said: “We have been spending significant five figure sums every month on importing products and, like every business, it is important in the current climate to look at every cost.

“We were introduced to RationalFX by Coventry and Warwickshire Chamber of Commerce and they immediately managed to secure a better rate on our imports. In the first four months, we saved more than £1,000, which may not sound like a huge amount, but that could cover the rises in energy bills that all businesses are facing.

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“As a business, we trade with Italy, the USA, Australia and other nations and it is important we can get the best possible rate to keep costs down.

“We cannot compromise on the quality of our equipment because that is what attracts clients such as Premier League football clubs and Premiership Rugby teams, as well as international sides too.

“In the last two football World Cups, we’ve even supplied pop-up gyms to the FA who wanted to make sure their players had the best possible experience.

“Therefore, we have to make sure we are being as efficient as we can in other areas and saving on import costs is one way of doing that.”