Warwickshire coach firm sees sales increase by a quarter in its 115th year

Johnsons Coaches has achieved sales of over £17 million in 2023 – a 25 per cent year-on-year increase.

The firm, headquartered in Henley-in-Arden, completed more than 650 holiday departures carrying over 23,000 passengers – which is a 22 per cent year-on-year increase in passengers.

Visits to see the Flying Scotsman, a VIP hovercraft experience from Portsmouth to the Isle of Wight and facilitating a record-breaking 66 ski tours around France, Austria and Italy have contributed to the seismic annual growth.

In 2023, their Luxury Traveller brand has grown with latest records indicating over 30 per cent of Johnsons’ clientele have travelled on Luxury Traveller tours, with more people choosing a home-from-home experience with Wi-Fi, large screen TVs and extra legroom.

For 2024, the business has invested in 10 brand-new low emission executive vehicles as part of the organisation’s fleet renewal programme – as it gears up for a record year of demand in 2024.

Lauren Davies, Head of Business, Sales and Marketing at Johnsons Coaches, said: “Keeping up with travel trends whilst retaining seasonal favourites has been fundamental to our consistent growth since the pandemic.

“While traditional tours are selling well, with the average spend now at £862 per person for brochure tours, new and quirky excursions are seeing significant growth – particularly amongst a younger demographic – which is a new market that we are tapping into.

“We are also seeing an increase in later bookings, as well as single bookers with more people keen to pursue an adventure and make new friends.

“We’re really proud to be celebrating our 115th anniversary in 2024 – much of which has been built upon our reputable customer service – and we are looking forward to continuing our journey and totting up the next 115 years.”