Thatchers announced as the official cider of Southampton FC

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TBM Team

North Somerset's family-owned cider maker Thatchers have just signed a three year-deal with Premier League outfit Southampton FC to be the club's official cider partner.

As part of the deal, Thatchers Gold - the company's signature cider - will be offered in all bars throughout The St. Mary's Stadium, with best-selling fruit-flavoured ciders Blood Orange, Cloudy Lemon and Dark Berry being poured from Thatchers' pioneering Fusion dispensers in the Saints Bar.

The Blood Orange cider will also be offered in all of the hospitality lounges. Thatchers will also be visible on the club's expanding digital channels, giving them advertising prominence throughout the ground, bars and public areas.

Thatchers will compete at the bar with the Saints' official beer, the popular Indian lager Kingfisher.

“Thatchers shares our commitment to community, sustainability and building long-term success and we look forward to creating a thriving partnership over the coming years”, said the club's Director of Marketing & Partnerships Sarah Batters.

Philip McTeer, Head of Marketing at Thatchers, said this about the deal: “As a proud independent British cider maker, we’re really excited to have the chance to showcase our cider to Southampton fans and can’t wait to be part of the match day experience."

TBM Team