Thame-based Snaffling Pig smashes crowdfunding target
Snaffling Pig, the UK's second largest pork snack brand, has smashed its crowdfunding target, raising more than £227,900. Its target was £150,000.
The brand makes "big, bold flavoured pork crackling, chorizo, jerky, nuts, tasty beers, and even a kamado BBQ".
It has sold more than 20 million packets and reported strong Christmas sales. But it found itself in a supply chain crisis last year when it had to close its factory for six months, reducing sales to £4.2 million, down from £5.7m in 2021.
But were they downhearted? Well, yes obviously. However they learned valuable lessons to ensure that it never happens again. The company expanded its snacking range, strengthened its omni-channel, introduced a second UK supplier, set up a third supplier in Europe allowing expansion into the EU, and impressively reduced its average monthly overheads from £220,000o £50,000.
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The company was co-founded by Nick Coleman, who is now CEO. His co-founder is Udhi Silva who is Sales Director. The duo co-founded Aylesbury-based Medical Supermarket in 2010, growing the medical business to a turnover of £7 million last year. They launched Snaffling Pig with just £500 and focuses on grocery and gifting sales, marketing culture and strategy.
The founder of Moonpig, Nick Jenkins, is an investor and adviser.
