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Shakespeare Distillery launches its first vodka

The Business Magazine article image for: Shakespeare Distillery launches its first vodka
6 July 2022

Stratford-upon-Avon spirits producer Shakespeare Distillery has launched a brand-new citrus vodka which is available as a limited-edition Distillery Special.

Having successfully distilled gin for the last six years and more recently its own ‘Jester’ brand of white & spiced British rum, this is the first time the team at the independent artisan spirit producer in Stratford-upon-Avon has distilled vodka.

The launch comes at a time when vodka growth is beating that of both gin and whiskey in the UK.

According to The Grocer magazine, many of the UK's biggest gin brands have suffered massive declines recently whereas the biggest vodka brands have made large gains.

Trade figures have revealed that two-thirds of the UK's top-selling alcohol brands have seen sales fall in the last year by more than £1.5 billion collectively.

Analysts have attributed this largely to consumers heading back to pubs at the end of lockdown.

Simon Picken, director at Shakespeare Distillery said, “We’re delighted to launch our Citrus Vodka in time for the summer and add another Distillery Special to our portfolio of premium, handcrafted products.

"The vodka is distilled slowly to create a refreshing, super smooth burst of sunshine with no added sugar, colourings or artificial nonsense."


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Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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