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The Business Magazine July 2024
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SETSquared Bristol's #Idea2Pitch workshop is back to help early startups

The Business Magazine article image for: SETSquared Bristol's #Idea2Pitch workshop is back to help early startups
18 May 2021

Business incubator, SETSquared is holding it's next Bristol #Idea2Pitch workshop for tech entrepreneurs is on 15 June 2021.

#Idea2Pitch is a chance for novice entrepreneurs to explore the viability of a new business idea, or an opportunity for early stage companies to enhance and hone their skills before approaching investors.

SETsquared is a university Business Incubator involving the universities of Bristol, Bath, Exeter, Southampton and Surrey

The free event includes a workshop on what makes a good business idea and elevator pitch training from our award winning incubator’s expert business advisors. To date #Idea2Pitch has helped over 100 startups to distil their business messaging into an impactful one-minute pitch and practice it with supportive peers.

Konstantina Psoma, Co-founder and CEO of Kaedim, a University of Bristol student startup that uses AI to create digital assets in less than 3 seconds, attended the #Idea2Pitch workshop in March 2020. Following the workshop, Konstantina won the University of Bristol’s New Enterprise Competition scooping £10,000 and a 12-month membership to SETsquared Bristol to work towards commercialising their product.

Konstantina said: “Having studied Innovation at the University of Bristol and having pitched what felt like 100 times in the past, I had the feeling that I wouldn’t have much to learn from it. I could not have been more wrong!

SETsquared’s Entrepreneur in Residence taught us how to create a memorable elevator pitch that is simple to understand and easy to deliver anywhere, anytime. I learned that the goal of a pitch should be to get to the next stage with your audience and that the ask should always be crystal clear.”

Monika Radclyffe, Centre Director, said: “We’re passionate about making sure startups can access the support they need to maximise their chances of success. We run #Idea2Pitch twice a year for early stage tech entrepreneurs from all backgrounds to maximise their potential by tapping into our incredibly supportive and world-class business coaching. It’s wonderful to see the businesses we’ve helped achieve success with our support.”


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Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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