Redditch’s Mooch Creative plans My Delhi campaign
Redditch-based marketing firm Mooch Creative is preparing to launch a new media campaign for the My Delhi Indian Streetery.
My Delhi started in May 2019, and now has restaurants in Newcastle and Sunderland, with more locations planned for the next two years. The new travel-inspired campaign will feature touchpoints throughout the city.
The eatery features a Tuk Tuk and the noises of hawkers and traffic to immerse diners in their experience.
My Delhi Owner, Elahi Shah Amin, said: “With Chef Gaurav Dayal at the helm, we knew food from Delhi would be a superhit for diners in the UK. We wanted to showcase the foods that we grew up and fell in love with on the streets of Delhi. With the added support of the Mooch Creative team we’re sure that you’ll be eating with us in the near future.”
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