Redditch fitness brand reports £23.1m turnover

Published by

Sam Pither

AYBL, a fitness brand based in Redditch, has reported a record £23.1 million turnover.

This works out to be a year-on-year increase of 124 per cent. The company recently topped The Sunday Times’ list of 100 fastest-growing private companies.

Reiss Edgerton, co-founder of the AYBL Group, said: “We have been pushing forward with our ambitious plans to expand and evolve over the last 12 months, setting our sights on a new UK headquarters, and exploring overseas.

“It’s certainly been our most memorable year to date. My brother, Kristian, and I are incredibly proud of the AYBL Group as it continues to expand as a major player in the fashion, fitness, and lifestyle arenas.”

Sam Pither

Sam is the Regional Editor of Biz News, responsible for both Hampshire and Dorset. A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise. Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.