Redditch fitness brand reports £23.1m turnover

AYBL, a fitness brand based in Redditch, has reported a record £23.1 million turnover.
This works out to be a year-on-year increase of 124 per cent. The company recently topped The Sunday Times’ list of 100 fastest-growing private companies.
Reiss Edgerton, co-founder of the AYBL Group, said: “We have been pushing forward with our ambitious plans to expand and evolve over the last 12 months, setting our sights on a new UK headquarters, and exploring overseas.
“It’s certainly been our most memorable year to date. My brother, Kristian, and I are incredibly proud of the AYBL Group as it continues to expand as a major player in the fashion, fitness, and lifestyle arenas.”
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