Project Hermes
Submission Date: 15/10/19
Completion Date: 16/08/19
Target: Influencer Limited
Acquirer: Puma Private Equity (Development Capital)
Deal Value: £3 million
Deal Description: Puma Private Equity, the private equity division of Puma Investments, has deployed £3 million into Influencer – the leading influencer marketing platform run by renowned entrepreneurs Ben Jeffries, Caspar Lee and Adam Ludwin. Influencer’s proprietary technology simplifies the influencer marketing process for brands and creators and they will use this funding to drive new innovations within its platform and expand its global presence.
Corporate Finance Advisers: Kingston Smith (Influencer)
Legal Advisers: Womble Bond Dickson (Puma Private Equity)
Financial Due Diligence: Wilson Partners (Puma Private Equity)
Commercial Due Diligence: Puma Private Equity (internal)
