Porridge maker flies high as it secures British Airways listing

By Nicky Godding

6 January 2021

Share

The Business Magazine article image for: Porridge maker flies high as it secures British Airways listing

Wolfys/Kitchen Garden Foods, Stroud, Gloucestershire - James Moinet (left) and James Horwood, directors of Kitchen Garden Foods and Wolfys at their headquarters in Stroud, Gloucestershire - 10.01.2019 Picture by Carl Hewlett/Stand Out Studio 2019 © Stand Out Studio Ltd For sales or syndication visit www.standoutstudio.co.uk or email [email protected] for more information

Stroud based Kitchen Garden Foods, the brains behind the delicious Wolfys porridge brand have secured a listing with British Airways for its Wolfys porridge and couscous pots.

Commercial Director and joint owner, James Horwood said: “Getting a listing with British Airways has been years in the making. A major airline listing was always one of my main goals when I joined the business seven years ago, and has been a company ambition for years more. That goal was finally achieved in the latter part of 2020 when I was in conversation with them, via Tourvest (which facilitates the supply), about a potential opportunity for their new menu."

And after supplying many samples, more product development and conversation, James heard the good news that British Airways loved the product and were going to list not one, but two lines. He said: "For us, as a small family run business, this is a really special feather in our cap and something that puts our amazing town on the map.

“We’ve seen some delays during Covid, expectedly, but their first order is due to leave us in January and as covid restrictions lift we’ll see an increase of orders, giving our company really excellent growth.

"Its great to see our Stroud-made product hitting many thousands of flights.”

Wolfys Creamy Honey (which was designed especially for British Airways) and Root Veg Couscous will be on all Short Haul and non-EU flights.

Wolfys has see significant success since its conception with national listings including Waitrose, CO-OP, Booths, Ocado, GWR Trains, East Midlands Trains, Flybe (crew bags), Eurowings and hundreds of independent coffee shops and retailers.

Award-winning Kitchen Garden Foods, which owns and manufacturers the instant porridge and couscous pots in Gloucestershire was founded in 1989 employ around 20 staff at their production facilities at Salmon Springs in Stroud.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.