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Oxfordshire based children's natural washing brand listed on Ocado and others, goes for growth

28 May 2021
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An award-winning children's natural cleansing brand based in Henley on Thames, which already has listings with Ocado, Amazon and others, is going for growth as it seeks new investment.

Scrubbingtons was launched in 2014 by Karen Waring and Emma Cranstoun. Karen was washing her five-year-old son with a baby bath product wondering why she was still using a bubble bath with a picture of a baby on the front when he wasn't a baby, "and why I am washing him when he should be starting to wash himself?"

The company's mission is to empower children to wash themselves.

There are so many things that parents need to teach their children, the most basic of which is washing and personal hygiene, so Scrubbingtons developed a range of products to encourage children to wash themselves.

"That’s why they are foaming as it’s so much easier (and more fun) for kids to use and all of our range is 98 per cent natural."

Last year Scrubbington's more than doubled its revenues and is on track to double it again this year. It currently also supplies more than 150 schools and nurseries.

Karen said: "The response from parents to our emporium has been phenomenal and we are delighted with the feedback that they give us every day."

The business is now seeking growth funding through the Angel Investment Network.


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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