Oxford’s The Marketing Practice appoints new Chief Technology Officer

Oxford-based The Marketing Practice has appointed Gregory Roekens as its new Chief Technology Officer.

Gregory, who has extensive experience in the sector from companies including Grey Group, AMV BBDO, Wunderman and Havas, joins The Marketing Practice from his role as chief digital officer at BBC Maestro, which he co-founded in 2019.

Gregory’s new role will see him taking charge of the firm’s technology strategy to optimise its service offering.

Speaking on his appointment, Gregory Roekens said: “I’m very excited to be joining The Marketing Practice at such a key moment in its growth journey.

“My aim is to explore and implement the means of taking The Marketing Practice onto the next level and beyond.”

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As part of his role, Roekens will work on the development of Argus, The Marketing Practice’s demand orchestration and account intelligence platform. He will also be responsible for harnessing AI and creative technology strategies, exploring how the agency group can implement these within existing marketing and ad technologies.

Matt Harper, CEO of the Marketing Practice, added: “We’re thrilled to have Gregory on board, he comes with a stellar track record both in and outside of an agency setting. This appointment is a big milestone for The Marketing Practice and reflects our investment in technology and our belief that tech powers our service offering, which will be central to our success in the coming years.

“While his role will remain distinct from existing IT and product functions, these areas are all highly collaborative  with the three playing a crucial role within the business and development of our growing  proposition.”

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