New Chief Strategy Officer for Victoria PLC

By Nicky Godding

22 March 2024

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Kidderminster-based Victoria PLC, the international flooring designer, manufacturer and distributor has appointed Roberto Moreno as the Group Chief Strategy Officer.

Roberto brings 16 years of experience in banking, investing, mergers and acquisitions and corporate value creation across a wide range of industries in the United States and Europe. Over the past three years, Roberto has led Victoria’s acquisition-based growth in North America, where Victoria now has more than $350 million in distribution revenue across several flooring categories.

Prior to joining Victoria, Roberto was a Managing Director at Sandton Capital Partners, a global private equity firm focused on special situations across the UK, Europe and North America.

At Sandton, Roberto launched and led the firm’s Spain presence, orchestrating several successful investments and delivering exceptional returns to investors. He served as Executive Chairman at Neoelectra, a prominent Spain-based power producer, where he led its dramatic profit growth, quadrupling the enterprise value from acquisition to divestiture through organic growth strategies and targeted acquisitions across Europe and Latin America.

Subsequent to this, Roberto was Chief Investment Officer at E.L. Rothschild, a family investment company with holdings in media, wealth management, infrastructure, real estate, agriculture and consumer goods. Roberto started his career as an investment banker at Deutsche Bank’s New York office. Roberto holds an Economics degree from the University of Pennsylvania and is fluent in English and Spanish.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.