Double Barrelled Brewery launches new beer in honour of Reading bus route

Published by

Stephen Emerson

A Reading brewery has raised a glass in appreciation of a local bus route by paying homage to it with their new brew.

The ale named, The Number Seventeen, is from Tilehurst based Double Barrelled Brewery, and was named after a popular Reading bus route which runs close to their taproom. The route has been in use for some 100 years.

Colloquially known as Purple 17 the bus route is an iconic part of the town’s heritage and the brewery has also branded the packaging in appreciation of the route.

Double Barrell describe their latest offering as: “An homage to the backbone of Reading - a real slice of Ding pop culture. A super juiced up Pale with an explosion of flavour belying it’s ABV - full of Galaxy, Mosaic and Columbus for sticky tropical vibes.”

Founded in 2016, Double Barrelled is an independent small batch brewery specialising in sours and stouts. The taproom has also recently extended its opening hours to patrons who can now drop in four days per week and raise a glass to the bus route, or indeed whoever they please.

The latest refreshingly named ale takes its place in a product line which also boost beers entitled, I always wanted to go to space and three day vacation.

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Stephen Emerson

Stephen Emerson is the Managing Editor of The Business Magazine and is responsible for the publication's print publications and online properties including the newly launched Biz News websites in Hampshire and Dorset. Stephen has been a journalist for 20 years and has worked at local, regional and national publications and led a team which made The Scotsman website one of the fastest growing news sites in the UK with over eight million monthly users. He has a keen interest in technology, property and corporate finance and telling the stories of the people behind the successful firms in these sectors.