measurable.energy new chair Karen Bach says company's products are a 'no brainer'
Newly appointed chair of the board at Thames Valley tech start-up measurable.energy Karen Bach says she has always been a fan of industries that "constantly innovate and deliver great products and services that help people".
The tech SME is advancing its smart plug sockets, which allow companies to automatically detect what is plugged in and where they can make savings.
The company says its solution pays back within two years and allows businesses to reduce electricity bills by at least 20%.
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The company is looking to expand in Europe this year and the US at the end of next year.
Bach said her aim in the new role was simple.
"To put it simply, get as many of our sockets installed in commercial buildings as possible, to reduce carbon emissions quickly and smoothly. It’s fantastic to have such a great mission."
When asked what drew her to the tech firm, Bach added: "I’d have to say the team. Whenever I choose to work with a company, it’s all about the people.
"You need to not only trust those around you to work together effectively, but also enjoy the journey. That way, you can navigate any situation.
"Secondly, it’s the product. I always ask, “Do I believe in this?” and “Does the product solve a real problem?” And for me, our plug sockets are a no brainer! The product is super low friction and reduces carbon emissions, what’s not to love?"
Bach is currently the chair of four different SMEs, spanning net zero, healthcare, media and digital advertising.
She also supports AI startups alongside the University of Oxford via the Creative Destruction Lab.
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