Jisp maintains strong client pull

By Tom Kilkelly

2 October 2023

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Credit: Jisp

Jisp has been attracting a number of high-ticket clients in the world of retail recently thanks to its Scan & Save mobile app, helping customers save money at checkout.

With existing partners including Hovis, Britvic, Suntory, Ferrero and Budweiser, they’ve also recently begun collaborating with KP Snacks, Gallo Wines, Biotiful and Lactalis.

Overall, the company has seen 41 per cent more sign-ups to Scan & Save this year than in 20222, retaining over 82 per cent of their supplier partners.

Managing Director Ilann Hepworth explains Jisp’s role in the market: “Discounting is a key weapon for consumer packaged goods brands when launching a new-to-market product.

“But do brands know which consumers have engaged with their brand and who then go on to make additional purchases?

“With Scan & Save they can do both, helping them to measure the value of discount and not just the cost.”

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Among its many new clients, Jisp recently teamed up with Mondelez International – the parent company of Cadbury – for their ‘augmented reality marketing’ World Class Wins promotion.

Customers would scan a barcode on selected Dairy Milk bars and enter online for a chance to meet a world-class footballer and win a world-class holiday.

Jisp was able to generate almost 40,000 impressions for the brand through the Scan & Save app, providing Mondelez with insights into who its shoppers are, what they’re buying, and when.

The team have also been strengthening their relationship with drinks brand Suntory.

Jack Honeywell, National Account Manager for Suntory Beverage & Food GB&I, said: “Jisp has grown from being a “test and learn” initiative for Suntory in 2022 to a key strategic partner in 2023, as we seek continued growth through stores throughout the UK.

“As well as helping us to grow sales to retailers and shoppers, and delivering invaluable insight about who our shoppers are, Jisp has created and delivered outstanding media campaigns that add huge value to the work we do.

“Suntory is delighted at the growth in Scan & Save since its launch and we’re excited about the future opportunities that exist across our portfolio of brands.”

By Tom Kilkelly

Tom Kilkelly started working as a freelance journalist for The Business Magazine following his graduation from UCL in 2022.

During his studies Tom became very interested in the works of Irish authors including Samuel Beckett and Flann O'Brien (Brian O'Nolan).

His current role as a freelance business reporter is his first exposure to the world of business journalism. Working at TBM has given Tom the chance to really get to grips with the goings-on in the business hive that is the South East.