Gloucester's ProCook eyes possible London listing as sales soar

Published by

Nicky Godding

Following our report in 2019 that ProCook, the successful Gloucester-headquartered online and high street store cookware business, was on the hunt for suitable investors to support future growth plans, the pandemic hasn’t thrown the company off it’s expansion plans. Now the company is reportedly looking to list on the London Stock Exchange.

In June it has revealed that it plans to open six large format stores in strong retail destination centres in the coming months, including key stores at Bluewater in Kent and Cribbs Causeway in Bristol, and has opened a hub in the Netherlands to service European markets. The 20,000sq ft warehouse with offices which is situated near Roermond marks the first phase of ProCook’s international expansion and will be followed by the opening of several European ProCook stores in the months ahead.

The brand has attributed its huge success in 2020 to having agile systems in place which enabled a fast response to the challenges of the pandemic, supporting consumer demand for kitchenware, and achieving significant growth in its newly expanded tableware category.

ProCook recently reported its highest yielding financial year ever for 20/21 with sales hitting £53.5 million, a 37 per cent increase on 2019/20. This figure broke all records at the company, more than doubling expected growth and delivering a healthy profit which will be reinvested for future growth.

Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe. After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts. She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.