Focusrite acquires Innovate Audio in strategic expansion

Buckinghamshire-based Focusrite has announced the acquisition of UK-based Innovate Audio, building on its commitment to immersive sound.

Innovate Audio's panLab 3 and panLab Console solutions are popular with sound designers all over the world. There has been over 10,000 downloads and the technology is used in iconic venues from Sydney Opera House to the National Theatre, Focusrite said.

READ MORE: Buckinghamshire's Focusrite boosts audio reproduction business with latest acquisition

It added that by extending its business into new products and markets, which complement that within its Audio Reproduction business, the acquisition was strategically aligned with its aims of growing the core customer base, expanding into new markets, and increasing lifetime value for customers.

It also follows its earlier acquisition of TiMax. Dan Higgott, who founded Innovate Audio, will join TiMax as a senior product developer.

Focusrite CEO Tim Carroll said: "From cost effective simple panning to the most advanced TiMax solutions, we now have the most complete line up in the sector.

"We are an immersive sound powerhouse of comprehensive solutions, and this aligns perfectly with our mission to deliver exceptional audio experiences within live and installed environments. I'm also delighted to welcome Dan Higgott to the fold, who I know will make a significant contribution to the TiMax team moving forward."

Higgott said: "I am absolutely thrilled that Innovate Audio is joining the Focusrite Group. This opportunity marks an exciting new chapter for both Innovate Audio and me personally.

"Our spatial audio products panLab and panLab Console now have an exciting new home, where they can thrive and integrate with world class brands. I am delighted to be joining the brilliant Dave Haydon and Robin Whittaker, as we deliver an extremely exciting roadmap of new products to the TiMax family."