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First Aston Martin DBX rolls off the production line

10 July 2020
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Just over four years since Warwickshire-headquartered Aston Martin announced its investment in a new manufacturing facility at St Athan in Wales, the first Aston Martin DBX has been driven off the production line.

The DBX signals a new era for Aston Martin. With its all-wheel drive system, DBX is a car that will allow the company to increase its presence in markets where perhaps the weather or terrain is less than conducive to rear-wheel drive sports cars. The clear emphasis on a spacious and luxurious cabin – whether seated in the front or back – will also allow Aston Martin to better reach customers who prefer to be driven rather than drive.

Aston Martin Interim Chief Operating Officer, Keith Stanton, said: "I’m extremely proud of the Aston Martin team who have worked so hard to transform this ex-Ministry of Defence site into a world-class car manufacturing facility, to now be producing cars, it is testament to the resilience and fortitude of everyone at Aston Martin. It is an honour to see the first DBX come off the line and my only regret is that everyone who works for this incredible brand can’t be here to witness it.”

Marek Reichman, Aston Martin Executive Vice President & Chief Creative Officer, who was at St Athan to witness the completion of the first SUV designed by his team, said: “We are incredibly proud of our first SUV, which is as much of an Aston Martin as any one of our sports cars. From my design team to the engineers, the vehicle dynamics team and all the experts who hand-craft this beautiful car, here at St Athan, the DBX has become the car that will drive Aston Martin into a bold new era.”

Minister for Economy, Transport and North Wales, Ken Skates, said: “This is a historic moment for Aston Martin and for Wales. It is also a huge win for the Welsh Government’s can-do attitude.

“The DBX is an exceptional vehicle from one of the world’s most luxury car brands, and it will be central to this iconic company’s growth plan and ambitions for the future.

“I could not be more proud to see this fantastic SUV being made in Wales and rolling off the production line. It also speaks volumes for the dedication and skills of the world class work force we have right here in Wales.”

First deliveries of the DBX to customers start later this month, as planned.

 


Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.

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