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Farmers invited to ‘Join the Conversation’ at new Future of Farming Zone at the Royal Three Counties Show

30 May 2023
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The Future of Farming Zone at the Royal Three Counties Show

Farmers and agricultural professionals are being invited to attend an engaging and informative three days, hosted at the Royal Three Counties Show on Friday, June 16th, through to Sunday, June 18th, 2023.

The brand-new Future of Farming Zone, promises to be a platform for discussing topical and pertinent challenges and issues facing the agricultural sector, including; sustainability technology, policy, professional development and land-based careers. 

The event will be held in the Future of Farming Zone in association with Lightsource BP and Virgin Money, and is the perfect gathering place for farmers to exchange ideas and learn about new and innovative ways to advance their businesses.

Read more: Gloucestershire to host Royal Three Counties Show 2023

Organised by the Three Counties Agricultural Society as part of the society’s mission to support continuing professional development opportunities for farmers, the programme will feature a series of talks and panel discussions, focusing on a range of topics, including net-zero, soil health, water quality, regenerative agriculture, and how to progress a career in agriculture.

Rachael Chamberlayne, from Three Counties Agricultural Society, commented: “The Future of Farming area at Royal Three Counties Show will be one of the prime agricultural events of the year, attracting farmers, exhibitors and experts from all over the UK.

"With the recent focus on sustainability, this event bridges the gap between traditional farming practices and innovation, providing farmers with new insights and approaches that they can incorporate on their farms and land-based businesses."

The daily sessions will be hosted by industry leaders and specialists from across the country, who will deliver valuable lessons, insights and practical guidance on key topics emerging in the field. The event's ultimate goal is to create a community where farmers can learn, connect and share their ideas, concerns and solutions collectively.

Read more: Three Counties welcomes new CEO to drive forward investment and growth

This innovative event promises to be a fantastic opportunity for farmers to stay up to speed with new trends, provide a space to reflect on their business operations going forward and connect with other farmers for much needed support and advice.

Organisers hope that it will be the crucial first-step for the society and agricultural sector, as the world continues to adapt to the challenges presented by climate change, sustainability and evolving market forces.

Access to the Future of Farming Zone is included in a standard ticket to Royal Three Counties Show.


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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