Eco company logs onto four-month anniversary by planting 1,500 trees

By Nicky Godding

11 December 2020

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The UK’s first plastic-free, fully-sustainable firewood retailer Love Logs, based at Brierley Hill, which launch four months ago, is celebrating planting its 1,500th tree this week.

Working with Eden Reforestation Projects to plant two trees for every order, West Midlands-based Love Logs has been supporting the charity since launch back in August. Most recently, the eco-company turned Black Friday green by pledging to plant 10 trees for every order, helping it over the line in its goal of planting 1,500 seedlings before the end of the year.

Love Logs has delivered hundreds of plastic-free orders across the whole of the country – from Aberdeen to Cornwall – including 51 on Green Friday alone.

Co-founder of Love Logs, Heather Emery, said: “We’d set ourselves the target of planting 1,500 trees by the end of 2020, so to have hit that milestone ahead of time is a huge win for us. It is so important to us that the work we do at Love Logs is sustainable, eco-friendly, and impactful, and it has been great to work with Eden Reforestation Projects to pioneer this new approach in the industry. We truly believe that businesses can have a huge positive environmental impact, even as start-ups, and we are so proud to be proof of that.”

Love Logs launched during the UK's national lockdown, when Heather and her partner, Paul Strachan, spotted – and indeed contributed to – the rise in outdoor entertaining due to Covid restrictions. With many households buying fire pits and pizza ovens to entertain guests in their gardens, passionate environmentalists Heather and Paul were concerned to find that many companies only delivered firewood in plastic bags or netting.

To combat this, the couple began their venture, becoming, they say, the UK’s only 100 per cent plastic free e-commerce retailer of British firewood, kindling and natural firelighters, with a focus on provenance and supporting local suppliers whenever possible.

“The pandemic has presented many struggles, but we’re tremendously proud to have been able to make the best of a tough situation. Lockdown saw many people discovering the joy of entertaining outdoors as a way of spending time safely with their family, and we see this trend, as well as the growth in indoor log burners, continuing well into the next year.

“Looking ahead we want to increase sales fivefold and we’re feeling confident that we can do that. We’d definitely like to expand the team next year too, so we can then have a well-earned holiday! We remain truly passionate about making sustainable swaps in our lives and know that so many people share that passion,” added Heather.

By Nicky Godding

Nicky Godding is editor of The Business Magazine. Before her journalism career, she worked mainly in public relations moving into writing when she was invited to launch Retail Watch, a publication covering retail and real estate across Europe.

After some years of constant travelling, she tucked away her passport and concentrated on business writing, co-founding a successful regional business magazine. She has interviewed some of the UK’s most successful entrepreneurs who have built multi-million-pound businesses and reported on many science and technology firsts.

She reports on the region’s thriving business economy from start-ups, family businesses and multi-million-pound corporations, to the professionals that support their growth and the institutions that educate the next generation of business leaders.