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DFS expands and extends UK-wide eFulfilment partnership with Wincanton

18 January 2023
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The Business Magazine article image for: DFS expands and extends UK-wide eFulfilment partnership with Wincanton

Logistics firm Wincanton, a leading supply chain partner for UK business, has been awarded a three-year contract by DFS Group, the market-leading furniture retailer, to provide home fulfilment services across the UK.

The contract builds on Chippenham-based Wincanton’s existing three-year partnership with The DFS Group, which has seen the Group provide its premium ‘white glove’ two-person home delivery service for its Dwell furniture brand.

The expanded contract will include services relating to a broader range of products from DFS’s ‘Home’ categories.

Wincanton will oversee end-to-end management of all customer orders from suppliers to point of delivery and return, ensuring a seamless customers experience and helping to support DFS’ eCommerce growth strategy.

Carl Moore, MD of eFulfilment at Wincanton, commented: “This contract is testament to the important role Wincanton plays as a trusted, long-term partner, helping support the growth of businesses such as The DFS Group.

"Deploying Wincanton’s tried and tested supply chain solutions alongside our Premium Home Delivery service will further strengthen DFS’s offering, supporting the great customer delivery experience.”
Alex Salden, Managing Director, The Sofa Delivery Company on behalf of DFS Group, commented: “The DFS Group’s relationship with Wincanton has developed over a number of years, initially through our Dwell business and now as we look to move further with Wincanton to fulfil our ‘Home’ (non-sofa) categories.

"Wincanton and The DFS Group have worked together to develop the Home fulfilment supply routes which go live for our customers in the coming months.”


Peter Davison is deputy editor of The Business Magazine. He has spent his life in journalism – doing work experience in newsrooms in and around Bristol while still at school, and landing his first job on a local newspaper aged 19. By 28 he was the youngest newspaper editor in the country.

An early advocate of online news, he spent the first years of the 2000s telling his bosses that the internet posed both the biggest opportunity and greatest threat to the newspaper industry and the art of journalism. He was right on both counts.

Since 2006 he has enjoyed a career as a freelance journalist. He lives in rural Wiltshire with one wife, two children, and three cats.

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