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Cotswolds home startup ANI Skincare wins Gold at Beauty Bible Awards

6 April 2023
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Cirencester-based ANI Skincare won Gold at this year’s 27th Beauty Bible Awards with its Rose & Geranium Face Oil.

Announcing the award, organisers said: “Gosh, congrats to a tiny startup, handmade-in-the-Cotswolds plant-based brand for getting the very highest (by a micro-point) score in this hotly contested category.

“We love founder Joanna Walker’s philosophy: ‘It’s not about erasing laughter lines – who wants to wipe away all the good times? It’s about getting your skin to optimum condition so that you feel confident in yourself, keeping both skin and self-esteem healthy.’”

Read more - Bristol botanical chocolate business We Are Spellbound receives startup funding

Joanna set up the brand in 2012 to build upon the success of her custom-made skincare products, which she gifted to family and friends at Christmas. She took a stall in Cirencester’s charter market and later ran a series of seasonal pop-up shops.

Nowadays, Joanna ships ANI Skincare across Europe, the US, and Australasia. The brand is also stocked at her permanent shop in Stable Yard, Cirencester, as well as at Burford Garden Co. and Marlborough’s Packaging Not Included.

Reacting to the win, Joanna said: “It’s thrilling! It shows that a small company in the Cotswolds can compete against win against global brands. This is a great endorsement for what we do.”

Read more - Packed programme for 2023 Cheltenham Science Festival


Born and raised in Berkshire, Dan fell into journalism after completing his bachelor’s degree in English at UCL.

Writing for The Business Magazine and local Biz News sites has given him the opportunity to chat with all manner of small business owners and share their success stories with a wider audience.

Outside of work, Dan enjoys live music, board games and quiz shows, and is making a slow but persistent effort to learn Spanish.

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