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Cheltenham’s Squashed Robot directs Lewis Capaldi’s latest music video

18 April 2023
The Business Magazine article image for: Cheltenham’s Squashed Robot directs Lewis Capaldi’s latest music video

Cheltenham content agency Squashed Robot has directed the music video for Lewis Capaldi’s new song Wish You The Best.

The company teamed up with actors David Bradley and Tom Lewis to create the video for the song from Capaldi’s next album Broken By Desire To Be Heavenly Sent.

The video, filmed in Great Missenden and Little Missenden, was written and directed by Squashed Robot Creative Director Phil Beastall, who previously wrote and directed the 2019 video for Someone You Loved, which has more than 180 million views on YouTube.

The video plays homage to the story of Scotland’s legendary dog Greyfriars Bobby, who is believed to have spent 14 years guarding the grave of his owner until his own death in 1872. Harry Potter and Game of Thrones star David plays John, a local postman in a small village.

Read more - Squashed Robot appoints Phil Beastall as Creative Director

Phil said: “This is a story that Lewis himself wanted to tell as a proud Scotsman, so we knew the video needed to be as powerful as the song that it accompanied.

“The team massively enjoyed taking on this project from pre-production through to the final edit along with an amazing team of freelancers.

“it’s an exciting time for Squashed Robot as we get more involved with these larger scale projects bringing recognition to the vast amount of local talent that we have here in Cheltenham.”

CEO of Squashed Robot, Lex Beckett, said: "this is a big step in a direction that we are passionate to pursue - but moreover, we're excited to be able to bring learnings to our own client base, making even more impact with their content going forwards.”

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Sam is the Regional Editor of Biz News. Currently responsible for Hampshire, he will soon take over Dorset.

A new recruit to journalism, Sam started writing for the Business Magazine as a freelancer in May of 2022 after completing his degree in English at University College London. His passion for local businesses and ability to tell a story soon caught the attention of the publication’s management team and have led to his meteoric rise.

Sam, who lives in central Reading, takes a particular interest in technology, gaming and food and drink, having been a chef before starting his degree.

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